Privacy Policy
RUMI OF SWEDEN AB (hereinafter “RUMI OF SWEDEN”, “we”, “us” or “our”) values your personal privacy and strives to protect your personal data in accordance with applicable laws and regulations, including the EU General Data Protection Regulation (GDPR) .
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website rumiofsweden.com , make a purchase, contact us or otherwise interact with us.
By using our website and services, you agree to this Privacy Policy . We may update the policy from time to time, and we recommend that you review it regularly to stay informed about how we handle your personal information.
1. Who is responsible for your personal data?
RUMI OF SWEDEN AB is the data controller for the processing of your personal data according to this policy.
Company details:
Company name: RUMI OF SWEDEN AB
Headquarters: Västerås, Sweden
Email: support@rumiofsweden.com
Corporate registration number: 559123-1906
2. What personal data do we collect and why?
We collect and process personal data to provide our services, improve our website and communicate with you as a customer.
2.1 Personal data we collect
|
Type of tasks |
Example data |
Area of application |
|---|---|---|
|
Contact details |
Name, address, email, phone number |
Order processing, customer service, delivery |
|
Payment information |
Payment method, transaction ID |
Manage payments, prevent fraud |
|
Order information |
Purchase history, ordered products |
Order handling, delivery and complaints |
|
Technical data |
IP address, browser type, device information |
Website optimization, security |
|
User behavior |
Click history, pages visited, interactions |
Improve user experience, marketing |
We only collect the information that is necessary to offer you a safe and smooth shopping experience.
3. How we use your personal data
We use your personal data to:
- Manage and deliver your order
- Process payments and ensure the security of transactions
- Send important information such as order confirmations and delivery notifications
- Provide customer support and handle returns or complaints
- Improve and customize our website and services
- Send marketing, offers and personalized recommendations (if you have consented)
- Prevent fraud and protect our customers and our business
We use lawful grounds for all processing of personal data, such as performance of contracts, legitimate interest or legal obligations.
4. How long do we store your data?
We only store your personal data for as long as it is necessary for the purposes for which it was collected, or for as long as we are required by law to retain it.
|
Purpose |
Storage time |
|---|---|
|
Order history & transactions |
7 years (according to the Accounting Act) |
|
Customer service & complaints |
3 years after the case is closed |
|
Newsletter & marketing |
Until you unsubscribe |
|
Technical data & cookies |
Up to 2 years (depending on cookie settings) |
After the storage period has expired, we delete or anonymize your data.
5. Sharing of personal data
We never sell your personal information to third parties. However, we may need to share it with trusted partners to perform our services, such as:
5.1 Suppliers & partners
To handle orders, payments and deliveries, we may share information with:
- Payment providers (e.g. Klarna, PayPal, VISA, MasterCard).
- Logistics companies (e.g. DHL, DB Schenker).
- IT services & platforms (e.g. Shopify, Google Analytics).
5.2 Authorities
We may need to disclose information to authorities if required by law, such as in tax or fraud investigations.
We ensure that all our partners handle your data in a secure and legal manner.
6. Your rights under GDPR
As a registered user, you have the following rights:
- Right of access – you can request an extract of the personal data we have about you.
- Right to rectification – if your information is incorrect, you can ask us to update it.
- Right to erasure – you can request that we delete your data, unless we are required to store it by law.
- Right to restriction of processing – you can request that we restrict how we use your data.
- Right to object – you can object to certain processing, such as direct marketing.
-
Right to data portability – you can ask to receive your data in a structured format.
If you would like to exercise your rights, please contact us at support@rumiofsweden.com .
7. Cookies & tracking
We use cookies and tracking technologies to improve your experience and personalize marketing. For more information, please read our Cookie Policy .
8. Security & protection of your data
We take technical and organizational measures to protect your personal data from unauthorized access, loss or misuse. Examples of security measures include:
- Encryption of sensitive data.
- Limited access to personal data within the company.
- Use of security systems to detect fraud.
If you suspect that your information has been leaked or misused, please contact us immediately.
9. Changes to this policy
We may update this Privacy Policy from time to time. The latest version is always available on our website.
10. Contact & questions
If you have any questions about our handling of personal data or would like to exercise your rights, please contact us by email at support@rumiofsweden.com
If you believe that we are handling your personal data incorrectly, you have the right to file a complaint with the Swedish Data Protection Authority (IMY) at www.imy.se.
Published: March 2025
Last updated: March 2025
